Battle Barge is a game studio under ProbablyMonsters, focused on creating original, community-driven games. They collaborate closely with players, evolving their games based on feedback.
The studio emphasizes openness, experimentation, and teamwork to deliver immersive, social gaming experiences.
Produce By
Shen Works
Client
Probably Monsters
Battle Barge
The Challenge
With a tight deadline and a client seeking boldness and vibrancy, the challenge was to create a bold and colorful brand identity for Battle Barge. It needed to capture the studio’s adventurous, community-driven spirit while maintaining consistency and flexibility across all platforms
The Process
We started by understanding Battle Barge’s values and goals. Throughout the process, we frequently changed direction, ensuring the brand guidelines would function perfectly across all uses. By continuously refining the color palette, typography, and overall design system, we worked closely with the client to achieve a flexible, high-quality guideline that met their perfectionist standards
Design Element
We incorporated a half-tone style into the design elements to highlight the playful and bold nature of the brand. Throughout the process, we explored various approaches because using these design elements in practice turned out to be much more complex than simply creating them. The challenge lay in how they would interact in real-world applications—what works visually in concept often behaves differently when applied to actual brand assets, requiring constant iteration and adjustments.
Applications
In applying the half-tone design elements across various media, I worked on clothing, business cards, and social media templates. Each application had its own challenges in maintaining a bold, playful style. To solve this, I tailored the elements’ scale, spacing, and color combinations for each format, ensuring they not only fit but also looked visually pleasing.
