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Will Zhao

I’m a visual designer based in New York specializing in visual brand identities & digital design.

What I Do

+ Branding
+ Logo & identity system
+ Brand style guide
+ Collateral & print

+ Iconography
+ UI/UX Design
+ Motion design

Design for Emotion

Meaning & Creative

Storrytelling

In a world where attention is scarce, I think that emotions play a crucial role in creating a unique voice for brands. While innovation and meaning are important, it is the emotional experiences that truly set brands apart from their competitors.
It is essential for digital experiences to provide meaningful engagement with the brand. Innovation alone is meaningless without purpose. That is why I collaborate with businesses that not only shape the future of the industry but also bring joy to their users. Innovation and meaning must coexist in perfect harmony.
Designing a compelling story is the key to integrating emotion, innovation, and meaning in an experience that captures attention, conveys a message, and evokes emotions. It is a vital component and fundamental element of every experience that I create.

C L I E N T S