Civilization Eras & Allies
Shen Works
Client
Civilization Eras & Allies
Year
2023
OVERVIEW
Shen Works approached me to develop the logo and visual identity for the launch of Civilization Eras & Allies. My role involved creating the logo design and various digital assets for platforms such as the App Store, YouTube, Twitch, and Facebook to ensure cohesive branding across all media.
The challenge was to design a logo that resonates with the prestige of the Civilization franchise while differentiating the mobile game from the classic PC titles. Below is an in-depth look at the logo design process, including a lot of initial concepts and refinements.
INITIAL CONCEPTS
As you can see, these initial sketches began under the title Eras of Dominion, not Eras & Allies. However several key design elements from the initial concepts were carried through to the final version.
The aim was to create a logo that embodies the essence of the Civilization franchise while reflecting the game’s historical depth and strategic elements. The design needed to convey a sense of timelessness, capturing both the legacy and evolution of human history.
Then the title changed, and during that time, we explored a lot of options for the client. It felt like we were really refining the design direction, focusing more on capturing that timeless element.
At the time, I was thinking about how to convey the idea of “timeless.” We decided to incorporate elements like the vastness of the interstellar universe and iconic symbols such as pyramids, mountain ranges, and moon phases. We also experimented with using in-game elements like weapons or torches to express the concept.