Civilization Eras & Allies
2023
Produce By
Shen Works
Client
Civilization Eras & Allies | 2K Games
OVERVIEW
The team approached me to develop the logo and visual identity for the launch of Civilization Eras & Allies. My role involved creating the logo design and various digital assets for platforms such as the App Store, YouTube, Twitch, and Facebook to ensure cohesive branding across all media.
LOGO DESIGN
CHALLENGE
In the development of the Civilization Eras & Allies logo, the primary challenge was maintaining the historical tone while adding a modern touch, reflecting the game’s concept that spans thousands of years. After researching similar game titles and reviewing audience demographics, I explored various typography options based on the concepts they already have.
INITIAL CONCEPTS
As you can see, these initial sketches began under the title Eras of Dominion, not Eras & Allies. However several key design elements from the initial concepts were carried through to the final version.
The aim was to create a logo that embodies the essence of the Civilization franchise while reflecting the game’s historical depth and strategic elements.
“The design needed to convey a sense of timelessness, capturing both the legacy and evolution of human history.”
Then the title changed, and during that time, we explored a lot of options for the client. It felt like we were really refining the design direction, focusing more on capturing that timeless element.
At the time, I was thinking about how to convey the idea of “timeless.” We decided to incorporate elements like the vastness of the interstellar universe and iconic symbols such as pyramids, mountain ranges, and moon phases. We also experimented with using in-game elements like weapons or torches to express the concept.
Explore Broadly, Filter & Focus, Polish & Perfect
This is just a glimpse of our creative exploration. Every variation and iteration is crafted with care and dedication.
FINAL VERSION
We explore every option to ensure a perfect balance of timelessness and aesthetics. By progressively refining the possibilities, we narrow down the best solution to meet the client’s vision and expectations.
GAME PREVIEW GRAPHICS
For Google Play & App Store
This preview is designed to give gamers a quick, essential understanding of the game. It’s crucial to highlight the best features to capture their attention and motivate them to dive in.
HOW WE DO IT
Before
We emphasize the 5-star heroes, increasing the size of the stars to make them stand out more. This draws attention and boosts gamer engagement, enhancing excitement.
Before
We use Pheidippides to symbolize players racing through the ages, while technology continually evolves and progresses.
Pheidippides: the messenger who ran from Athens to Sparta asking for help
Before
We updated the battlefield image to better represent modern warfare, featuring the female character Boudica to highlight courage and strength.
Before
We showcase a variety of 5-star Hero Cards, highlighting the ‘Battle’ with a stronger ‘versus’ feel to give users a clear sense of the combat dynamics.