NBA 2K25 MyTEAM Mobile · Season 6

Storyboards

A set of fast, high-impact App Store videos designed to energize players for the playoff push with new rewards, challenges, and collectible moments.

About the Project

Season 6 of NBA 2K25 MyTEAM Mobile ramps up the playoff push with new rewards and challenges. The goal of this App Store UA work was to communicate the season hook fast, build hype, and drive installs on mobile.
I worked on the storyboard design for three video concepts, defining the hook, key beats, and pacing so the gameplay, rewards, and call-to-action read clearly on small screens.

Problem and Goal

• Business goal: drive installs / re-engage during playoffs push
•Creative goal: communicate “competitive season energy” fast
•Constraints: App Store format, time limit, safe zones, localization, clarity on small screens

Clients

NBA 2K25 MyTEAM Mobile
Produced by Shenworks

Deliverables

Final key art system delivered in:

  • 2160×3840 (vertical)

  • 3840×2160 (landscape)

  • 1080×1920 (story)

  • 1920×1080 (web feature)

  • 1080×1080 (square)

  • 1024×500 (banner)

My Role

Storyboard Design, Visual Direction (UA)

CONCEPT 1

A Legendary Duo Reunite

This concept uses instant recognition and nostalgia as the entry point, then transitions into modern MyTEAM gameplay and rewards to convert new players.

CONCEPT 2

Road to Playoffs

This concept is built around progress and stakes. It is easy to understand even if someone has never played MyTEAM before.

Enough Talk, Let's Build Something Together

© 2025 · Redesigned more times than my sanity can handle 🤯