Build a distinct identity for a solo-player title from a beloved marvel IP

The Logo design process involved numerous iterations and countless revisions. We approached the problem from various angles and presented two major directions for the client to choose from: a clean version and a personality version. The clean version enhances brand recognition and is more readable, while the personality version reflects Star-Lord’s characteristics such as rock, technology, and interstellar themes. It was also required to be distinct from the movie version of the logo.

After several rounds of revisions, we ultimately settled on the initial version of the final design. We spent several days carefully modifying every aspect, including the angle of each font and the relationship between every line. We created dozens of similar versions with slight differences, until we arrived at the ultimate design with subtle variations.